I lead organic social at Liquitex, where I shape how a 70-year-old paint brand shows up for artists across Instagram (1.5M), TikTok (2.6M), Pinterest, and YouTube. My work spans content strategy and production, creator and influencer partnerships, and campaign planning - building series, sourcing UGC, and shaping a brand voice that sounds like a studio pal, not a corporation. The goal is always the same: make work that artists actually want to stop for.